Financial Services Innovation Challenge
The Account Aggregator Excellence Awards recognise organisations who are driving meaningful adoption, innovation and impact within India’s Account Aggregator (AA) ecosystem. The awards celebrate those who are moving beyond experimentation to demonstrate how consent-based financial data sharing can create better outcomes for customers, financial institutions and the broader financial ecosystem.
5 segments/verticals having 13 categories are:
- Lending (6): Credit Inclusion, Gender, Inclusive Credit, Business Loans, Home Loans · Microfinance, Gold Loan
- Account Aggregator (1): AA App of the Year
- Insurance (2): AA Early Adopter – Insurance, Use Case Leader in Insurance
- Wealth / RIA (1): AA Customer Choice Award
- FIP (3): AA Champion – FIP Banking, AA Champion – FIP Insurance, AA Champion – FIP Securities Market
Submit the completed form along with a signed declaration confirming the accuracy of the information provided.
| FIU/FIP/AA | Category | Award Category | Evaluation Metrics | Submission requirement |
|---|---|---|---|---|
| FIU | Lending | AA Excellence – Credit Inclusion | % of total lending to New-to-Credit (NTC) customers that is sourced/funded using AA data | FIU needs to share the % penetration of overall lending to NTC Customers funded using AA data at a volume level. Note: Data required for 15-month window: June 2026 – August 2027. |
| FIU | Lending | AA Excellence – Gender Inclusive Credit | % of total lending to women borrowers that is sourced/funded using AA data | FIU needs to share the % penetration of overall lending to women borrowers funded using AA data Note: Data required for 15-month window: June 2026 – August 2027. |
| FIU | Lending | AA Excellence – Business Loans | % of total Business Loan (BL) disbursements sourced using AA data | FIU needs to share the % penetration of AA-sourced loans in the BL category Note: Data required for 15-month window: June 2026 – August 2027. |
| FIU | Lending | AA Excellence – Home Loans | % of total Home Loan (HL) disbursements sourced using AA data | FIU needs to share the % penetration of AA-sourced loans in the HL category Note: Data required for 15-month window: June 2026 – August 2027. |
| AA | Account aggregator | AA Application of the year | 1: Functionalities Offered by the AA app 2: Ease of Access 3: UI/UX Design 4: Security Features 5: Customer Rating on Play Store and App Store |
AAs are requested to submit Latest Figma Screen or recorded video of the current live journey covering functionalities and UI and UX. A note on security features implemented by AA and also covering current rating on Play Store and App Store |
| FIU | Insurance | AA Early Adopter- Insurance Category | % of total insurance policies issued during the period that were sourced using AA data | FIU needs to share the % of new-to-insurance policies issued using AA out of total customers Note: Data required for 15-month window: June 2026 – August 2027. |
| FIU | Insurance | AA Excellence – Use Case Leader in Insurance | Number of distinct AA use cases implemented and actively in use | FIUs are required to share details of AA use cases and the impact that are live as of June 2026 |
| FIU | RIA | AA customer Choice Award | 1: No. of active AA customers 2: Average time spent by customer 3: App-store rating 4: AA consent renewal rate 5: UI/UX as per best practices for AA journey |
As of June 2026, we need the following inputs from FIU 1: No. of active AA customers 2: Average time spent by customer 3: App-store rating 4: AA consent renewal rate 5: Share a video or Figma showcasing the current implemented journey |
| FIU | Lending | AA Early Adopter – Microfinance | % of total microfinance customer base sourced using AA data | FIU needs to share % penetration of AA-sourced customers by a microfinance company Note: Data required for 15-month window: June 2026 – August 2027. |
| FIU | Lending | AA Early Adopter - Gold Loan | % of total Gold Loan customer base sourced using AA data | FIU needs to share % penetration of AA-sourced customers by a Gold Loan lender Note: Data required for 15-month window: June 2026 – August 2027. |
| FIP | FIP | AA Champion - FIP Banking Category | Consistency — success rate across 2026, with a minimum industry-traffic threshold. Scale — contribution to industry traffic. Coverage — types of accounts enabled. Responsiveness — turnaround time for resolving ecosystem issues. Interoperability — number of AAs with which the FIP is operational. Penetration — % of eligible customer accounts serviced through AA. |
Tell us about the specific initiative, practice, investment or contribution that you believe distinguishes your organisation and demonstrates leadership in the AA ecosystem. This could relate to technical availability and reliability, customer ease and experience, customer service, or any other area where you believe your organisation has gone above and beyond. |
| FIP | FIP | AA Champion - FIP insurance Category | Consistency — success rate across 2026, with a minimum industry-traffic threshold. Scale — contribution to industry traffic. Coverage — types of accounts enabled. Responsiveness — turnaround time for resolving ecosystem issues. Interoperability — number of AAs with which the FIP is operational. Penetration — % of eligible customer accounts serviced through AA. |
Tell us about the specific initiative, practice, investment or contribution that you believe distinguishes your organisation and demonstrates leadership in the AA ecosystem. This could relate to technical availability and reliability, customer ease and experience, customer service, or any other area where you believe your organisation has gone above and beyond. |
| FIP | FIP | AA Champion - FIP Securities Market Category | Consistency — success rate across 2026, with a minimum industry-traffic threshold. Scale — contribution to industry traffic. Coverage — types of accounts enabled. Responsiveness — turnaround time for resolving ecosystem issues. Interoperability — number of AAs with which the FIP is operational. Penetration — % of eligible customer accounts serviced through AA. |
Tell us about the specific initiative, practice, investment or contribution that you believe distinguishes your organisation and demonstrates leadership in the AA ecosystem. This could relate to technical availability and reliability, customer ease and experience, customer service, or any other area where you believe your organisation has gone above and beyond. |
Deadlines
Final submission: 25th Sept 2026
Final results: 30th Sept 2026
Final results: 30th Sept 2026
Eligibility
Winners are chosen from entries and nominations received in the submission window, judged against the published metric for that category. This isn't a ranking of every eligible player in the market — only of those who applied or were nominated.
Submit a completed nomination form along with a signed declaration confirming the accuracy of the data submitted.